At Acorns, our mission is to look after the financial best interests of the up-and-coming, beginning with the empowering, proud step of micro-investing. How do we accomplish our mission? Our values.
Lead With Heart - With compassion, integrity, and tenacity, inspire yourself and others to move past all previous thresholds of possibility
Make Bold Decisions - We are creating a new world. Be optimistic, adventurous, and courageous. Leap fearlessly into the future
Always Build Trust - Say what you mean, mean what you say, and do what you say you’re going to do. We are all owners. We are one team
Never Stop Growing - Change IS the constant. Stay hungry and curious. Be relentless in the pursuit of progress
Find a way - Never settle, no excuses, nothing is impossible. Just make it happen
Our values guide us, and our mission drives us. Come join us and help deliver financial wellness for the whole family, putting the tools of wealth-making into everyone’s hands.
Sr. Product Manager, Family | Acorns
Money is the tool that decides how much of life people get to live on their own terms. For over a decade, Acorns has helped millions of everyday Americans start investing — often for the first time in their lives. Most of the finance industry profits by encouraging people to spend, trade, and borrow more. We built our business on the opposite bet: that helping people invest, save, and build wealth over the long term is both the right thing to do and the better business.
Now we're building that same belief into the next generation. We think every kid should grow up already knowing how to invest, not learning it the hard way at 30. That's a genuinely new category of product — not a feature bolted onto a banking app — and we're looking for a Senior Product Manager to help build it from the ground up.
Acorns is a remote-first organization, offering the flexibility to work remotely while providing optional access to office space in Irvine, CA.
About the Role
You'll own how families discover, adopt, and grow with Acorns' family investing products — from the moment a parent first encounters what we offer through building it into a lasting habit. You'll set the strategy for that experience and bring it to leadership to align on the biggest bets. You'll shape a vision across parents, teens, and kids—making earning, investing, and building wealth feel natural from an early age.
What You'll Do
Own the strategy and roadmap for how families discover and grow with Acorns, from first exposure through building lasting habits.
Own the new customer onboarding roadmap – from visitor to paid subscriber, identifying and executing a mix of big bets and iterative optimizations across registration, pricing, product activation, and billing
Run rapid experimentation loops and A/B tests that improve conversion rates, reduce friction, and drive incremental subscriber growth
Create new consumer experiences from first principles, designing features and experiences that introduce millions of children to investing before adulthood.
Leverage customer insights, research, and behavioral data to inform product decisions with empathy and precision
Partner closely with Growth Marketing to align on growth strategy, customer segmentation, campaign targeting, and shared KPIs
Collaborate with Finance to model business impact, estimate opportunity sizes, and track performance against company goals
Work closely with Analytics to uncover growth opportunities, design experiments, and interpret results
Build strong relationships cross-functionally with engineering, design, legal, compliance, and marketing to drive initiatives from concept to launch with speed and accountability
What You'll Bring
8+ years of product management experience building exceptional consumer products.
Strong background in funnel optimization, A/B testing, and growth experimentation
Experience in bringing new product features to life from idea to launch
Deep customer empathy and experience applying behavioral economics or psychology principles in product work
A track record of building products that drive engagement, habit formation, or long-term customer loyalty.
Exceptional cross-functional leadership and communication skills.
A behavior-driven mindset, comfortable with ambiguity because it creates room to invent.
Deep alignment with our mission—you see yourself as a missionary, driven by the impact your work has on families' futures.
Fintech experience is not required; we prefer someone who has built extraordinary consumer products over someone who has only built financial products.
Bonus: Fluency with AI tools to move faster in your own workflow, and experience shaping or shipping AI-powered features for customers — not required, but a real asset to this team.
What we offer:
Competitive salary and stock options
A comprehensive benefits package for you and your family
Flexible work location, hours, and paid time off
401(k) matching
Monthly Acorns account contribution & Acorns Early account for your family
Mindfulness and Financial Wellness resources, Headspace and Addition Wealth
Acorns Career Development Program (Ongoing training sessions, development plans, development check-ins, Cornerstone’s online training platform)
Roots Leadership Program for Emerging Leaders
Community week onsite gatherings and various virtual events
Talented and motivated team members who care deeply about one another, our mission, and our customers.
The rare opportunity to create a new world. We inspire one another every day to do meaningful work that solves big societal challenges.
You are not expected to have experience with all listed requirements. If you feel passionate about Acorns' mission, vision, and values, please apply.
About Acorns:
Acorns is a financial wellness app that helps everyday people and families save and invest money for the long term. Since 2014, Acorns has grown into a global company with multiple life-stage products serving the needs of kids, teens, adults, and parents. Named one of Time’s “World’s Best Brands of 2024,” Acorns has helped over 14 million people save & invest over $27 billion dollars, much of it from spare change and small amounts.
Compensation Information:
The pay range for this position at commencement of employment is expected to be between $180,000 to $200,000; however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements, including equity grants, and discretionary cash bonus awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.
Work Authorization:
Acorns participates in E-Verify to confirm the employment eligibility of all newly hired employees. For more information about E-Verify, please visit www.e-verify.gov
