At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers.
We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in:
We are looking for a Director of International Communications to align our corporate and product communications strategy with our international business strategy. You'll own the communications, PR, and thought leadership strategy for our key markets outside the US and Canada. This is a senior role for a seasoned communications leader. We're looking for a proactive self-starter who consistently finds ways to integrate PR and communications into existing marketing strategies, and who brings new and innovative ways to engage in market from a PR and communications perspective. The position is based in Mexico, works across multiple time zones, and reports to the Vice President of Global Communications. Full fluency and a strong command of the English language are mandatory. All meetings, communication exchanges, strategic plans, and general communications and messaging are conducted in English first.
You'll bring a strong global mindset and deep experience building and engaging audiences across our international client base, primarily in higher education. You'll set the communications messaging strategy, align corporate thought leadership, and direct how Instructure shows up in public conversations across EMEA, Latin America, and Asia Pacific. The role demands close, effective partnership with a wide range of internal teams and spokespeople: marketing, content, events, field marketing, sales, product, social media, and outside media relations.
You'll personally conduct and manage media relations as well as direct market-specific PR agencies outside the US, holding them to delivering coverage that advances our corporate initiatives. Internally, you'll build the path to the right coverage at the right time, opening new markets and creating opportunities for growth and awareness. You'll also partner with the global product teams to connect coverage and communications to product initiatives, launches, and growth, driving brand awareness and product engagement. Additionally, this role will foster and manage relationships with market research analysts outside of North America.
This role calls for someone who communicates with confidence across every medium and builds strong relationships at all levels. You're flexible, proactive, resourceful, and highly professional. You take initiative without waiting to be asked, and you're always looking for smarter ways to fold PR and communications into the broader marketing strategy. You understand the levers that shape market awareness and perception, you make complex ideas land, and you do your best work in a fast-paced, deadline-driven environment.
What you will be doing:
Lead Instructure's communications strategy across key markets in EMEA, Latin America, and Asia Pacific.
Develop communications narrative and messaging pillars, and activate them across international markets.
Integrate PR and communications into existing marketing strategies, and pioneer new, innovative ways to engage each market from a PR and communications perspective.
Accountable to region-specific marketing leads to integrate communications campaigns and strategies that align with their respective strategic remits.
Partner with international spokespeople and regional teams to spot industry trends and establish thought leadership.
Use byline articles and interviews to position our core messages and amplify customer stories across priority markets.
Localize and coordinate the distribution of global announcements.
Build strong relationships with journalists, market research analysts, and influencers.
Guide international spokespeople through proactive and reactive crisis management and issue response.
Coordinate with PR agencies, as well as initiate outreach on your own, to win media placements in trade, general, and business press.
Partner with the international editorial team and manage the regional press and media resources pages on the Instructure website.
Produce quarterly share of voice and earned media reports.
Draft, monitor, and evaluate OKR (Objectives, Key Results) progress throughout the year.
Here's what you will need to know/have:
Bachelor's degree in business, communications, or a related field.
10+ years of experience in corporate communications, strategic communications, public relations, or analyst relations, including senior leadership roles.
Full fluency and a strong command of English are mandatory. You'll lead all meetings, communication exchanges, strategic plans, and messaging in English first.
A proactive self-starter who consistently integrates PR and communications into existing marketing strategies and develops new, innovative ways to engage in market.
Proven track record building and running communications programs across EMEA, Latin America, and Asia Pacific markets.
Deep expertise across public relations, social media, and message development.
Strong collaboration skills, with the ability to work across a highly matrixed organization and drive real business outcomes.
Excellent communicator who conveys complex ideas and data clearly in writing and spoken for a range of audiences.
Cross-functional leadership skills, with the judgment to set strategy and the willingness to execute when needed.
Highly motivated and quick to adapt to changing market and organizational needs.
A track record of organizing initiatives into clear documentation and building systems that prioritize and complete a wide range of work.
Experience owning crisis and issues management in international markets.
Fluency in Spanish strongly preferred.
Get in on all the awesome at Instructure!
We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect:
Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.
Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.
Comprehensive wellness programs and mental health support
Learning and development resources, including professional development tools and tuition reimbursement, to support your growth
The technology and tools you need to do your best work
Motivosity employee recognition program
A culture rooted in inclusivity, support, and meaningful connection
We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.
Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate.
All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws.
Any attempt to misrepresent personal or professional information will result in disqualification.
