Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.
Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office.
We're looking for a strategic, commercially minded marketing leader to build and own Oura's healthcare and ecosystem partner marketing strategy — the go-to-market motion that turns our partnerships into reach, adoption, and commercial impact.Product Marketing owns positioning and go-to-market for Oura's own healthcare products. This role owns the partner side: the joint campaigns, co-marketing programs, and channel activations that bring those products to market with and through partners. Specifically, you'll own go-to-market for our healthcare partnerships — Oura's third-party clinical and care integrations — and own partner marketing across our ecosystem partnerships, using partner audiences, industry moments, and joint channels to drive the adoption behaviors that matter.This is a highly visible role at the intersection of Healthcare Commercial, Partnerships, Brand, and Product Marketing. You won't own product positioning or integrated marketing development. You will own whether our partnerships actually show up in market and deliver.This role is ideal for someone who thrives in ambiguity, brings strong business judgment in a regulated category, and can operate as a strategic connector across teams, partners, and functions.
What You Will Do:
- Healthcare Partnership Go-To-Market
- Own go-to-market for Oura's healthcare partnerships — our portfolio of third-party clinical and care integrations. Product Marketing owns positioning; you own how it reaches market: joint campaign strategy, owned-channel activation, launch sequencing, and partner-facing enablement.
- Translate product positioning into channel plans that drive discovery, enrollment, and sustained usage across both Oura-owned and partner-owned channels.
- Build the go-to-market motion that scales as the healthcare partner roster grows — including how new integrations get launched, supported, and measured without a bespoke effort each time.
- Partner with Commercial and Partnerships to align GTM priorities to revenue goals and partner-level opportunity, and to sequence launches against the highest-value segments.
- Ecosystem Partner Marketing
- Own partner-side campaigns that drive awareness and adoption across Oura's ecosystem partnerships.
- Product Marketing owns product positioning and go-to-market; you own everything partner-facing: co-branded campaigns, industry moments, partner channel activation, and joint audience reach.
- Drive the specific adoption behaviors that matter — lab result uploads, diagnostic panel purchases, integration activation — through partner audiences and channels Oura can't buy.
- Identify which partners, moments, and channels unlock meaningful reach, and build a clear point of view on where to invest.
- Tier 1 Strategic Partner Co-Marketing
- Own co-marketing and adoption strategy for Oura's largest and most strategic direct-to-consumer healthcare partners, where the shared goal is reaching and activating end consumers rather than contracting through a plan sponsor.
- Lead development of integrated co-marketing programs in close partnership with Integrated Marketing, Brand, Lifecycle/CRM, Product Marketing, and Partnerships.
- Act as the primary marketing partner for Tier 1 accounts, aligning internal stakeholders and external counterparts around shared objectives, timelines, and KPIs.
- Partner with the payer and B2B2C marketing lead on this team to keep frameworks, measurement, and partner experience consistent across the full healthcare partner portfolio while owning distinct partner sets.
- Build the repeatable motion that lets a growing partner roster be supported without linear headcount growth.
- Launch Amplification & Channel Activation (Partnered Ownership)
- Partner closely with Product Marketing and Integrated Marketing to amplify healthcare product and partner launches, translating product narratives into partner and channel plans that drive reach and conversion.
- Identify where owned, partner, and paid channels extend the reach, relevance, and credibility of launch moments.
- Own the partner-facing narrative — how our partners understand, position, and communicate the value of working with Oura — while Product Marketing owns the consumer-facing product story.
- Ensure alignment between product launches, partner activations, and healthcare commercial priorities without owning launch execution or product positioning directly.
- Cross-Functional Leadership
- Work closely with Product Marketing, Commercial Marketing, Brand, Lifecycle/CRM, Partnerships, Commercial, Clinical, Legal, and Regulatory teams to ensure alignment and execution.
- Navigate healthcare marketing review and approval processes efficiently, building partner and consumer-facing claims and messaging that hold up to clinical and regulatory scrutiny.
- Lead strategic initiatives independently, consulting leadership on larger or higher-impact decisions when needed.
- Influence priorities across teams through clear recommendations, strong business rationale, and data-informed decision making.
- Measurement, KPIs & Scale
- Define and own adoption-oriented KPIs for partner campaigns and healthcare partnership go-to-market — reach, enrollment, activation, retention, and revenue impact — rather than awareness metrics alone.
- Establish measurement frameworks that work across partner types, channel mixes, and levels of maturity.
- Analyze performance, surface insights, and continuously refine channel and adoption strategy based on results and market signals.
- Build scalable playbooks and best practices that enable repeatable success across the partner ecosystem.
- The ideal candidate
- Strategic, commercially oriented marketer with deep experience in healthcare, digital health, pharma, or payer environments
- Strong understanding of healthcare ecosystem dynamics — how providers, payers, pharma, employers, and digital health platforms buy, partner, and go to market
- Fluent in the constraints of regulated marketing and able to move quickly within them rather than being slowed by them
- Comfortable prioritizing and making strategic decisions in ambiguous, fast-moving environments
- Experienced working through influence rather than direct ownership
- Confident partnering closely with Product Marketing and Integrated Marketing teams without duplicating ownership
- Strong business acumen with a clear point of view on what drives impact across different partner types
- Data-informed and fluent in building KPI frameworks that reflect both program-level consistency and partner-level nuance
- Clear, confident communicator with senior stakeholders and external partners
This is a remote role based in the US.
Requirements
We would love to consider you for this role if you have:
- 7+ years of experience in partner marketing, portfolio or product marketing, ecosystem marketing, or commercial marketing in a high-growth B2B, B2B2C, or consumer health company
- Direct experience marketing in or with healthcare — digital health, pharma, payer, provider, or health system environments
- Proven experience building and owning portfolio-level GTM strategy across multiple products or offerings
- Demonstrated success driving co-marketing with large, strategic partners, including executive-level partner relationships
- Experience designing partner marketing programs that scale beyond one-off activations
- Strong experience defining success metrics and KPI structures for partner and portfolio marketing
- Working knowledge of healthcare marketing compliance, claims substantiation, and legal/regulatory review processes
- Experience working closely with commercial, partnerships, and clinical teams
- Strong executive presence and stakeholder management skills
- Comfortable with travel (20-25%) for partner meetings, industry moments, and key launches
Nice to have:
- Strategic, commercially oriented marketer with deep experience in healthcare, digital health, pharma, or payer environments
- Strong understanding of healthcare ecosystem dynamics — how providers, payers, pharma, employers, and digital health platforms buy, partner, and go to market
- Fluent in the constraints of regulated marketing and able to move quickly within them rather than being slowed by them
- Comfortable prioritizing and making strategic decisions in ambiguous, fast-moving environments
- Experienced working through influence rather than direct ownership
- Confident partnering closely with Product Marketing and Integrated Marketing teams without duplicating ownership
- Strong business acumen with a clear point of view on what drives impact across different partner types
- Data-informed and fluent in building KPI frameworks that reflect both program-level consistency and partner-level nuance
- Clear, confident communicator with senior stakeholders and external partners
Benefits
At Ōura, we care about you and your well-being. Everyone here at Ōura has a ring of their own and we are continually looking to improve employee health.
What we offer:
- Competitive salary and equity packages
- Health, dental, vision insurance, and mental health resources
- An Ōura Ring of your own plus employee discounts for friends & family
- 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
- Paid sick leave and parental leave
Ōura takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future.
Region 1 $143,650 - $169,000
Region 2 $130,050 - $153,000
Region 3 $117,300 - $138,000
A recruiter can determine your Region based on your US location.
We are not considering candidates residing in the following states: Alaska (AK), Delaware (DE), Iowa (IA), Mississippi (MS), Nebraska (NE), South Dakota (SD), West Virginia (WV), and Wisconsin (WI).
Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at Oura are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics.
We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
Disclaimer: Beware of fake job offers!
We’ve been alerted to scammers posing as ŌURA recruiters, especially for remote roles. Please note:
- Our jobs are listed only on the ŌURA Careers page and trusted job boards.
- We will never ask for personal information like ID or payment for equipment upfront.
- Official offers are sent through Docusign after a verbal offer, not via text or email.
Stay cautious and protect your personal details.
To all recruitment agencies: Oura does not accept agency resumes. Please do not forward resumes to our jobs alias, Oura employees, or any other organization's location. Oura is not responsible for any fees related to unsolicited resumes.
