Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.
The Organic Growth team is responsible for guiding and supporting restaurant and retail operators from their first question to their final decision – establishing Toast as the trusted authority through high-quality, organic content that turns discovery into opportunity.
You'll own the outreach and off-site authority-building work that sits between our content production and its reach – building the backlink, citation, and third-party mention profile that both search engines and AI systems already trust. You'll partner closely with your Organic Growth team members and cross-functional stakeholders to make sure what we publish earns a place in the conversations that matter, including how AI systems are increasingly answering questions about the food and hospitality industry.
This is a high-output role for a writer-outreacher who is also a clear thinker: someone who can draft a compelling guest post as comfortably as they can identify the right target and angle for it, treats writing and distribution as one connected job rather than two separate hand-offs, sees every new tool or article as a fresh outreach opportunity, continues to search for opportunities in external mentions.
A day in the life (Responsibilities):
- Pitch relevant blogs and industry publications to earn coverage and backlinks organically, closing our referring-domains gap versus competitors.
- Own outreach and ongoing relationship management with third-party review sites for inclusion and improved placement knowing LLM citations correlate heavily with off-site authority and structured mentions.
- Write and place guest posts on relevant third-party sites — owning the piece end to end, from drafting to securing the placement — and source and execute content opportunities with cross-functional teams.
- Run structured backlink outreach campaigns targeting our highest-value assets — free tools, On the Line and Data by Toast articles, compare pages, and ungated resources.
- Systematically close competitive link and citation gaps by targeting the backlink and citation sources competitors hold that we don't.
- Monitor the health of our backlink profile — tracking toxic links, lost links, and anchor text distribution, and flagging disavow or removal actions when needed.
- Maintain an organized, up-to-date outreach and link-building tracker (source, target URL, link type, status) so pipeline visibility doesn't live in any one person's inbox.
- Contribute to Organic Growth's Reddit strategy and engagement — monitoring threads for citation-worthy questions and working cross-functionally to build genuine community presence rather than link-dropping.
- Keep an outreach pipeline and tracker moving continuously; when a new asset launches, you're the reason its reach doesn't stop at publish.
- Collaborate with partners in Brand Content & Authority, PR, and Product to source material, identify link and citation gaps, and turn outreach targets into secured placements.
- Set the vision for new outreach channels and partnership types — spotting where an asset or competitive gap can be extended next, and building the case for it.
- Embrace AI tools to accelerate your workflow — target research, pitch drafting, and gap analysis — building faster and with higher quality.
What you'll need to thrive (Requirements):
- 4+ years of experience in SEO or content marketing with a track record of building backlinks and earning organic coverage
- Strong writing skills – comfortable drafting guest posts and pitches yourself, not just securing placements for content written by others
- Experience running outbound outreach campaigns at scale
- Familiarity with SEO/AEO/GEO tooling (Ahrefs or similar, Profound, Google Search Console, etc.) to identify link/citation gaps and prioritize outreach targets
- Comfortable using AI and LLM-based tools in your workflow as well as understanding how AI/LLM citation ecosystems work
- Strong written communication for pitches and outreach
- Strong project management instincts – you can track multiple outreach workstreams and keep things moving without constant check-ins
Nice to Have's:
- Experience with Reddit or community-led growth strategies
- B2B SaaS or restaurant/hospitality industry marketing background
- A track record of closing competitive backlink or citation gaps with measurable results
AI at Toast
At Toast, one of our company values is that we're hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture.
Our Total Rewards Philosophy
We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.
The base salary range for this role is listed below. The starting salary will be determined based on skills, experience, and geographic location. In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions if eligible), equity, and benefits. You can learn more about how we align pay with local labor markets in our Geographic Pay Zone Philosophy.
Zone A
$83,000—$133,000 USD
Zone B
$72,000—$115,000 USD
Zone C
$65,000—$104,000 USD
How Toast Uses AI in its Hiring Process
Throughout the hiring process, our goal is to get to know you. We use AI tools to support our recruiters and interviewers with tasks like note-taking, summarization, and documentation of interviews to ensure they can be fully focused on your conversation. All hiring decisions are made by people. We ask that you complete interviews and assessments on your own, without real-time AI tools, recording, or transcription bots, unless we tell you otherwise in advance. To learn more: https://careers.toasttab.com/ai-in-hiring
Our Approach to Hybrid Working
We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the hospitality community, regardless of location. Please visit the Locations page on our career site to learn more about our in-office expectations by region: https://careers.toasttab.com/locations-toast
People Are the Secret Ingredient in Our Recipe for Success
At Toast, our employees are our secret ingredient—when they thrive, we thrive. The restaurant industry brings together people with a wide range of backgrounds, experiences, and perspectives, and we value that same breadth at Toast. We strive to build a culture grounded in authenticity, respect, and humility, where every Toaster has a real opportunity to grow, contribute, and do their best work—raising the bar in delivering exceptional experiences for our customers and each other.
Apply today!
Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact candidateaccommodations@toasttab.com.
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For roles in the United States, it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
