Webflow is the agentic web marketing platform for modern marketing teams, helping organizations build, manage, and optimize high-performing web experiences that drive predictable growth and strengthen brand trust. Building at Webflow will need grit, because we move fast, without ever sacrificing craft or quality.
We’re looking for a People Generalist to support our Engineering, Product, & Design (EPD) organization. This role is the day-to-day operational backbone for our EPD people function. You will be partnering with managers and employees on lifecycle events, fielding questions, and running the programs that keep the team healthy and functioning, including performance review cycles and L&D initiatives. You'll work closely with our Senior Manager, People Business Partner and cross-functional People Team partners to make sure nothing falls through the cracks.
About the role:
- Location: Remote-first (United States; BC & ON, Canada)
- Full-time
- Permanent
- Exempt
- The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
- United States (all figures cited below are in USD and pertain to workers in the United States)
- Zone A: $145,500 - $175,000
- Zone B: $136,500 - $164,000
- Zone C: $128,000 - $154,000
- Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada)
- 159,000 - 191,000
- United States (all figures cited below are in USD and pertain to workers in the United States)
This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.
Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
- Application Information:
- Application deadline: applications accepted on an ongoing basis until position is closed and filled
- This posting is for a new position
- Reporting to the Senior Manager, People Business Partner - EPD
As a People Generalist, EPD you’ll …
- Serve as the first line of support for EPD managers and employees - fielding day-to-day HR questions and coaching managers on in-the-moment issues, resolving independently before escalating
- Participate in employee lifecycle events (onboarding, transfers, resignations, offboarding) and help administer related programs such as engagement surveys; understand our leave-of-absence process well enough to guide employees to Benefits and our third-party leave administrator
- Support investigations and performance documentation - maintaining accuracy, consistency, and confidentiality, with the process rigor to keep operational work reliable and repeatable
- Run and communicate business programs end-to-end, including performance review cycles (mid-year and annual), compensation update processes, and L&D initiatives - partnering with cross-functional People Team members (Talent Acquisition, Total Rewards, L&D, People Ops) to keep them globally consistent
- Navigate a matrixed EPD structure - managing multiple stakeholder relationships (managers, directors, cross-functional People Team partners) simultaneously amid shifting priorities
- Use AI tools and automation to streamline lifecycle administration, program execution, and recurring reporting - reducing manual, repeatable work over time
- Partner closely with your manager to ensure context flows both ways - proactively surfacing patterns and signal from your caseload, and staying looped in on broader organizational context that shapes your work
About you:
Requirements:
- 3-5+ years of HR generalist or HR business partner-adjacent experience, ideally supporting technical or product teams
- Strong process discipline - you're the person who makes sure things don't drop
- Experience fielding a high volume of manager and employee questions with independent judgment
You’ll thrive as a People Generalist, EPD if you:
- Default to solving before escalating - you search, you ask the tools, you form a recommendation, then you loop in your manager if you're still stuck
- Like variety and pace over depth in one lane - this role touches lifecycle, programs, and coaching in the same week
- Get genuine satisfaction from operational excellence and flawless execution
- Are comfortable being the “how do we get this done” person
- Are fluent with AI tools - you use them to self-serve answers and automate repetitive process work rather than defaulting to manual execution
- Look for opportunities to automate or systematize recurring tasks (reporting, tracking, communications) rather than reinventing the wheel each cycle
- Are comfortable operating in a highly matrixed, fast-changing organization - where priorities shift, stakeholders are numerous, and lines of ownership aren't always clean
- Can build effective working relationships across multiple People Team functions (Talent Acquisition, Total Rewards, L&D, People Ops) and EPD stakeholders without needing a single, static reporting structure to feel grounded
- See your manager as a thought partner, not just an escalation point - you bring them signal and patterns from your day-to-day work, and you actively seek out the broader context they hold so your execution stays aligned with what's happening at the leadership level
- Stay curious and open to growth — demonstrating a proactive embrace of AI, and actively building and applying fluency in emerging technologies to elevate how we work, drive faster outcomes, and expand collective impact.
Our Core Behaviors:
- Build lasting customer trust. We build trust by taking action that puts customer trust first.
- Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act.
- Reinvent ourselves. We don't just improve what exists, we imagine what's possible.
- Own it all the way. We move fast because the moment demands it, and we hold ourselves accountable to deliver outcomes — for each other, and for customers.
Benefits
- Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company.
- Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.
- Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions.
- Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired.
- Wellness for the whole you. Access to mental health resources, therapy and coaching.
- Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally.
- Monthly stipends that flex with your life. Localized support for work and wellness expenses — from Wi-Fi to workouts.
- Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.
Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.
Remote, together
At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.
Stay connected
Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor.
Please note:
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.
To join Webflow, you'll need a valid right to work authorization depending on the country of employment.
If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.
For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.
