Webflow is the agentic web marketing platform for modern marketing teams, helping organizations build, manage, and optimize high-performing web experiences that drive predictable growth and strengthen brand trust. Building at Webflow will need grit, because we move fast, without ever sacrificing craft or quality.
We're looking for a Staff Product Designer to lead design across the Content and Localization teams on our Build pillar. You’ll help shape Source by Webflow, our new platform where marketing teams and agents build and optimize digital experiences together. Source is where the hard work of web marketing happens: scaling what works, driving impact with every iteration, and keeping brand and content consistent as teams and agents move at speed.
You'll own the Agentic CMS experience: a next-generation content layer that enables enterprise teams to manage content and deliver it across every site, channel, and AI agent they operate. This work spans the full content lifecycle, from authoring and governance to localization and publishing. This is a role for someone who thinks in systems, sweats the details, and gets excited about making complex content infrastructure feel simple — so marketers can move fast, agents can operate reliably, and every experience a brand ships stays coherent and on point.
About the role:
- Location: Remote-first (United States; BC & ON, Canada)
- Full-time
- Permanent
- Exempt
- The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
- United States (all figures cited below are in USD and pertain to workers in the United States)
- Zone A: $191,700 - $230,000
- Zone B: $180,000 - $216,000
- Zone C: $168,300 - $202,000
- Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada)
- 209,000 - 251,000
- United States (all figures cited below are in USD and pertain to workers in the United States)
This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.
Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
- Application Information:
- Application deadline: applications accepted on an ongoing basis until position is closed and filled
- This posting is for an existing vacancy
- Reporting to the Senior Director of Product Design
As a Staff Product Designer you’ll …
- Own the Agentic CMS experience end-to-end, from early discovery and UX strategy through prototyping, detailed execution, and making sure what we ship is great. Define how enterprise marketing teams author, organize, govern, and publish content across multiple sites and channels — and how that experience holds together as a coherent system, from the visual authoring surface to publishing workflows to localization.
- Design for both humans and agents. Build surfaces that work for marketing teams operating at scale and for AI agents querying and composing against structured content, with the right controls, transparency, and trust signals for each.
- Think in systems. The CMS touches nearly everything Webflow's enterprise customers do. Hold a coherent experience model across interconnected surfaces while making individual flows feel simple and obvious.
- Work upstream. Partner with PMs, engineers, and researchers to shape what gets built. Align on content models, API affordances, and product strategy before pixels get pushed.
- Raise the bar — in craft, process, and how you use AI to move faster without sacrificing quality. Present work to cross-functional partners and senior leaders, and bring a point of view on how the CMS connects to the broader Webflow platform.
About you:
Requirements:
- BA/BS degree or equivalent experience
- 7+ years of product design experience with a portfolio showing recent, substantive work navigating ambiguous problems within complex products. You know how to make something complex feel obvious to the people using it. Experience with content systems, multi-user workflows, and agentic experiences is especially relevant.
- Systems thinking at scale. You've designed for interconnected surfaces where decisions in one place ripple across others, and
- Comfort with technical depth. You can engage meaningfully with engineers on API design, data modeling, and content architecture to ensure design and systems decisions are aligned.
- Strong interaction and visual design craft, with fluency in AI-assisted workflows — prototyping in code, using AI tools to explore and communicate ideas faster, and comfort working where the line between design and production is increasingly blurry.
You’ll thrive as a Staff Product Designer if you:
- Can hold a long-horizon systems problem and still ship focused, high-quality work in the near term.
- Communicate with precision and can influence product strategy and present tradeoffs to senior stakeholders without losing the room.
- Combine strong craft with the humility to test your assumptions early and often.
- Stay curious and open to growth — demonstrating a proactive embrace of AI, and actively building and applying fluency in emerging technologies to elevate how we work, drive faster outcomes, and expand collective impact.
Our Core Behaviors:
- Build lasting customer trust. We build trust by taking action that puts customer trust first.
- Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act.
- Reinvent ourselves. We don't just improve what exists, we imagine what's possible.
- Own it all the way. We move fast because the moment demands it, and we hold ourselves accountable to deliver outcomes — for each other, and for customers.
Benefits
- Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company.
- Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.
- Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions.
- Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired.
- Wellness for the whole you. Access to mental health resources, therapy and coaching.
- Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally.
- Monthly stipends that flex with your life. Localized support for work and wellness expenses — from Wi-Fi to workouts.
- Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.
Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.
Remote, together
At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.
Stay connected
Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor.
Please note:
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.
To join Webflow, you'll need a valid right to work authorization depending on the country of employment.
If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.
For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.
